Content design

Branding and marketing materials introducing a new campus entity: the Writing and Communication (W&C) program
Awarded 2nd place, Alan & Gloria Siegel Award in Professional Writing
 
To prepare for the launch of its new Writing & Communication Program (W&C), the English Department sought materials that would introduce W&C as a campus entity, establish its brand and visual identity, and clarify common questions about course offerings.  
After interviewing the clients to identify their needs, I  designed three documents tailored to their goals. 
  • Skills: Content strategy, design, interviewing stakeholders, information architecture
  • Collaborators: Some of the text used in the materials was provided by the client. I completed all other work, including design and layout, independently.